Think like a Marketeer
Course overview
Healthcare marketing is now recognized as a distinct functional discipline to be utilized in the management of healthcare organizations. This course aims at developing the participants understanding of the marketing process, the market dynamics and the management of the marketing mix (4Ps) to achieve the healthcare organization objectives.
Objectives
By the end of this workshop participant will be able to:
– Distinguish the Origin and Evolution of Marketing in Healthcare
– Define the Environmental Scanning (Macro & Micro Analysis)
– Identify how to make a Segmentation, Targeting, and Positioning in the Healthcare.
– Understand the Consumer Buyer Behavior in Healthcare
– identify the process to make marketing strategy in the healthcare sector.
Duration of Course and fees
– Date : 01/03/2022 – 08/03/2022
– Time: 03:00 pm to 05:30
– Fees: 1000 EGP