Healthcare marketing is now recognized as a distinct functional discipline to be utilized in the management of healthcare organizations. This course aims at developing the participants understanding of the marketing process, the market dynamics and the management of the marketing mix (4Ps) to achieve the healthcare organization objectives.

By the end of this workshop participant will be able to:
– Distinguish the Origin and Evolution of Marketing in Healthcare
– Define the Environmental Scanning (Macro & Micro Analysis)
– Identify how to make a Segmentation, Targeting, and Positioning in the Healthcare.
– Understand the Consumer Buyer Behavior in Healthcare
– identify the process to make marketing strategy in the healthcare sector.

– Date : 01/03/2022 – 08/03/2022
– Time: 03:00 pm to 05:30
– Fees: 1000 EGP

The fees of the course will be directed towards the treatment of our children.

Course Fees and Registration